2Aug/110
$20 Million Walmart Gift Makes Crystal Bridges Museum Free for Visitors, Forever (ARTINFO)
ARTINFO - How will Alice Walton's megalithic Crystal Bridges museum attract art aficionados to its scenic (read: backwoods) location of Bentonville, Arkansas? Well, making admission free is one strategy. A newly announced $20 million sponsorship gift from Walmart, a company founded and owned by the Walton family, will pay for all Crystal Bridges visitors, forever. Take that, MoMA and your new $25 ticket price! View full post on Yahoo! News: Arts